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Digital Marketing for Home Improvement Companies

5 Effective Online Marketing Strategies to Scale Your Home Improvement Company

March 27, 20232 min read

5 Effective Online Marketing Strategies to Scale Your Home Improvement Company

Scaling a home improvement company can be challenging, but online marketing can help you reach a wider audience and grow your business. With the right strategies in place, you can attract new customers, increase sales, and expand your reach. Here are some tips on how to scale your home improvement company using online marketing.

Digital Marketing for Home Improvement Companies

1. Build a Strong Website

Your website is the foundation of your online presence. Make sure it is visually appealing, easy to navigate, and showcases your services and expertise. You should also optimize your website for search engines so that potential customers can easily find you online. This will help you attract more traffic to your site and increase your chances of converting leads into customers.

2. Invest in Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by using relevant keywords, creating high-quality content, and optimizing your website’s structure. By improving your SEO, you can attract more organic traffic to your website, increase your online visibility, and generate more leads.

3. Use Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a form of online advertising where you pay each time someone clicks on your ad. This can be a great way to reach a targeted audience and drive traffic to your website. You can use platforms such as Google Ads or Bing Ads to create ads that target people based on their location, search queries, and interests. This can help you reach people who are actively looking for home improvement services.

4. Leverage Social Media

Social media platforms such as Facebook, Instagram, and Twitter can be powerful tools for building your brand and reaching a wider audience. You can use social media to showcase your work, share helpful tips and advice, and engage with your audience. You can also use social media advertising to target specific audiences and promote your services.

5. Invest in Email Marketing

Email marketing can be a great way to stay in touch with your customers and promote your services. You can use email marketing to send newsletters, promotional offers, and updates about your business. By building a strong email list, you can keep your customers engaged and increase your chances of generating repeat business.

Conclusion

Online marketing can be a powerful tool for scaling your home improvement company. By building a strong website, investing in SEO, using PPC advertising, leveraging social media, and investing in email marketing, you can attract more customers, increase sales, and expand your reach. With the right strategies in place, you can take your home improvement company to the next level

Digital MarketingLead GenerationHome ImprovementSalesLeadsMarketingSocial Media
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Jackson Belliveau

Jackson Belliveau, CMO and Co-Owner of HomeGen Consulting.

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Frequently Asked Questions

How quickly do I get to see results with your approach?

It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Why do you use YouTube only? There are many ads platforms – why not diversify?

Different platforms work very differently for gyms. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all. 

We know this from experience.

But when it comes to finding exclusive leads for gym owners we know exactly what works – and that’s YouTube. 

In terms of quality of lead and cost YouTube has been our undisputed champion for appointment generation since 2017. 

And because we only use Facebook and we only work with gyms… we’ve developed a lead generation expertise that is unbeatable.

Because using YouTube's powerful audience tools we can pinpoint audiences in super-fine detail. 

YouTube makes this possible – if you really know how to use it. And being expert YouTube advertisers means we have helped hundreds of gym owners add millions of dollars each to their annual revenues. 

Until some other platform comes along that can outdo YouTube we’re going to stick with it. It works!

Why don’t you work with gyms making less than $1 million a year in revenue?

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses – those that have exceeded the $1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

Why must I qualify before I can work with you?

Small gym companies with only a few years of experience will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger $1 – $10 million companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big gyms don’t have to learn how to be bigger gyms – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

What if you work with another gym in my area, won’t that hurt my business?

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation. 

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