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Consistent Lead Flow

Why Consistent Lead Flow is Vital for Your Home Improvement Company's Success with Digital Marketing

March 21, 20232 min read

Why Consistent Lead Flow is Vital for Your Home Improvement Company's Success with Digital Marketing

Digital marketing has become a must for businesses, and home improvement companies are no exception. In fact, for many home improvement companies, digital marketing is the primary way they generate leads. But, even with the right digital marketing strategies, lead generation can be a challenge. That's why it's essential to have a consistent lead flow to ensure your home improvement company's success.

Consistent Lead Flow

Here are some reasons why consistent lead flow is so vital:

  1. Keeps Your Pipeline Full - A consistent flow of leads means you always have prospects in your sales funnel. When you have a full pipeline, you can plan and prepare for upcoming projects. You can also avoid the feast or famine cycle that can occur when lead flow is unpredictable.

  2. Provides a Steady Stream of Revenue - When you have a consistent lead flow, you can depend on a steady stream of revenue. This predictability allows you to invest in your business and your team without worrying about cash flow. You can also plan for the future with confidence.

  3. Helps You Build Your Reputation - Consistent lead flow allows you to choose the right projects and clients. When you can be selective about the projects you take on, you can do your best work and exceed your clients' expectations. This helps you build a reputation for excellence, which can lead to more referrals and more business.

How Digital Marketing Can Help Your Home Improvement Company Generate Consistent Leads

Digital marketing can help you generate consistent leads for your home improvement company in several ways:

  1. SEO - Search Engine Optimization Search engine optimization (SEO) can help your website rank higher in search engine results pages (SERPs) for relevant keywords. This means your website will be more visible to potential customers who are searching for your services. A higher ranking in SERPs can also help build your brand and establish your authority in your industry.

  2. PPC - Pay-Per-Click Advertising Pay-per-click (PPC) advertising allows you to bid on specific keywords and place ads on search engine results pages. This can help you reach potential customers who are searching for your services. With PPC advertising, you only pay when someone clicks on your ad, making it a cost-effective way to generate leads.

  3. Social Media Marketing can help you build brand awareness, engage with your audience, and generate leads. By creating and sharing valuable content on social media, you can attract potential customers to your website and generate interest in your services.

Conclusion

Consistent lead flow is critical for the success of your home improvement company, especially when using digital marketing. By leveraging SEO, PPC, and social media marketing, you can generate a steady lead flow for your home improvement company to flourish and grow.


Home ImprovementLead GenerationLeadflowSalesMarketingDigital MarketingTips
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Jackson Belliveau

Jackson Belliveau, CMO and Co-Owner of HomeGen Consulting.

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How quickly do I get to see results with your approach?

It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Why do you use YouTube only? There are many ads platforms – why not diversify?

Different platforms work very differently for gyms. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all. 

We know this from experience.

But when it comes to finding exclusive leads for gym owners we know exactly what works – and that’s YouTube. 

In terms of quality of lead and cost YouTube has been our undisputed champion for appointment generation since 2017. 

And because we only use Facebook and we only work with gyms… we’ve developed a lead generation expertise that is unbeatable.

Because using YouTube's powerful audience tools we can pinpoint audiences in super-fine detail. 

YouTube makes this possible – if you really know how to use it. And being expert YouTube advertisers means we have helped hundreds of gym owners add millions of dollars each to their annual revenues. 

Until some other platform comes along that can outdo YouTube we’re going to stick with it. It works!

Why don’t you work with gyms making less than $1 million a year in revenue?

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses – those that have exceeded the $1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

Why must I qualify before I can work with you?

Small gym companies with only a few years of experience will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger $1 – $10 million companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big gyms don’t have to learn how to be bigger gyms – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

What if you work with another gym in my area, won’t that hurt my business?

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation. 

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